Digital Marketing Apprenticeship
- The Digital Marketing Apprenticeship is a 2-year Level 6 programme targeting existing employees and new hires who want to gain an understanding of best practices and emerging technologies in digital marketing. The Apprenticeship combines classroom, online, and on-the job learning. It focuses on providing hands-on experience to develop the practical digital skills required by industry. Apprentices engage in real-world projects and campaigns, applying theoretical knowledge to solve practical challenges.
- It is open to a wide range of employers, across all industry sectors, both large and small firms, on a national basis.
Key Features
- 2-year programme leading to a Level 6 Quality and Qualifications Ireland (QQI) Major Award
- Designed by industry to suit industry needs
- 12 industry-focused subjects (10 compulsory + 2 elective)
- Suitable for new hires & existing employees
- The apprentice continues to work full-time in the business (65%) and attends classes (35%: 2hrs online per week + 2 classroom days every 6-8 weeks)
Key Benefits
- No training costs to the employer or apprentice
- €4,000 government grant available per apprentice.
- Contract of employment and salary/wages are set by the employer
- Suitable for all industries
- Helps attract and retain talent
- Flexible registration criteria
- Blended Learning model
- Available in Swinford, Co. Mayo and various locations nationwide
Course Content
Modules include:
- 21st Century Digital Marketing & Media
- Digital Content Creation
- Digital Marketing Tool & Tactics
- Digital Marketing and Media Law & Ethics
- Content Marketing and Generative AI
- Social Media Marketing
- Emerging trends in E-Business
- Planning & Implementation
- Digital Transformation Leadership
Elective Modules include:
- Digital Communication for the Public Sector
- Generative AI for Digital Marketing
- Media Planning & Buying
- Podcasting
Award
Upon successful completion, apprentices will be awarded a QQI Level 6 Advanced Certificate in Digital Marketing.
Entry Requirments
- Must be employed by a SOLAS ‘Approved Employer’ and registered as an apprentice
- Must have Grade O6/H7 or above in 5 Leaving Certificate subjects (including Maths F2/06/H7 and English 06/H7) or a full QQI Level 5 or higher qualification
- International applicants must present the equivalent of a full Level 5 qualification or higher
- Learners for whom English is not a first language must demonstrate proficiency in English. Applicants must achieve a minimum of a grade B2 CEFR or recognised equivalent
- Non-EU applicants are subject to work permit regulations
- Non-Standard Applicants aged 21 years and over without a Level 5 qualification will also be considered for access via Recognition of Prior Learning following an interview with the National Programme Manager and submission of relevant documentation
Next steps
Contact the National Programme Manager, Jessica Martin, to register for one of our online information sessions. During these sessions we provide an overview of the programme content, employer grant, benefits, logistics in terms of classes, eligibility criteria, key requirements for the employer/apprentice, and the registration process.
The sessions are held on MS Teams on Wednesdays (10am-11am) and are suitable for prospective employers and candidates.
Email: [email protected]
