QQI Level 5 Certificate in Media Studies (Creative Media) 5M5048

Mayo College VTOS Ballinrobe Hub, provides further education & training in a friendly, relaxed atmosphere where the needs of the student are paramount.  Our goal is to equip learners with both the confidence and technical experience to pursue their career of choice. Our full-time QQI accredited QQI Level 5 award in Media Studies (Creative Media) leads directly to employment and/or to progression to a number of further education or third level institutes. Our professional and supportive team is ready to help you to achieve your goals.

Course Overview

On successful completion of the QQI Level 5 award in Media Studies (Creative Media) learners will have the skills, knowledge and competencies to work under supervision in one of the following broad range of roles – as an assistant in Television, Film, Advertising, Publishing, Photo Imaging industries or to progress to further and or higher education and training.

Employability Statement

The successful completion of the QQI Level 5 award in Media Studies (Creative Media) will enable applicants to work in a variety of creative media industries. Students can also progress to more specialised creative media courses at further/higher education/degree level. All students will also complete 60 hours in a work experience placement as part of their studies on this course.

Entry Requirements

No formal qualifications are required. However, applicants must demonstrate a moderate range of knowledge, skills and competencies relevant to the course.

Course Content

  • 5N1364 Digital Marketing
  • 5N0748 Advertising
  • 5N1292 Image Processing
  • 5N1298 Media Analysis
  • 5N0690 Communications
  • 5N1356 Work Experience
  • 5N1270 Digital Photography
  • 5N3113 Research and Study Skills
  • or
  • 5N1611 The Internet

Learning Outcomes

The course is structured to provide students with a high standard of training and assessment leading to recognised certification. Throughout this course participants will:

  • acquire a broad range of knowledge related to the creative arts and media
  • be able to exercise judgment and skills in selecting and creating appropriate content
  • use a range of digital media (to produce materials including images, sound and video, for use in the creation of web pages/online publications)
  • learn how to create webpages and use the Internet & social media for business purposes
  • explore a broad range of creative media with a view to re-skilling/up-skilling and exploring concepts and subject areas which may be used to access further/higher education and employment

Digital Marketing

The Digital Marketing module will introduce students to the core competencies required to develop and execute digital marketing strategies and activities using a range of e-tools within a range of digital marketing contexts. It will provide a detailed understanding of what Digital Marketing is, major trends and important concepts such as:

  • Social media marketing on various platforms e.g. Facebook, Instagram, YouTube, Twitter, TikTok, Pinterest, Snapchat, LinkedIn and other emerging social media
  • Rich Media e.g. videos, GIFs, Instagram stories, podcasts, content narration audio, infographics, live streams and topical webinars & other emerging rich media
  • e-mail Marketing e.g. automated email tools, permission-based email, etc
  • Search Engine Optimisation e.g. principles of SEO, including keywords, metatags, page titles, descriptions, headings, links etc., using website diagnostic tools and interpreting their data
  • Online Advertising e.g. Google AdSense and Google AdWords’, banner ads, targeted advertising on social media based on interests and pages visited, measuring user responses to ads, including views, impressions, click through rates, etc.


This module provides the communication skills needed to work on frontline customer relations.  It examines:

  • ways in which social media is used in the business environment
  • research and writing skills
  • preparation and practice of public speaking
  • develop negotiation skills

The Internet

Learn to use the internet effectively in a secure and confidential manner in a range of personal and work contexts. for communication, research, collaboration, e-Commerce and web authoring.


Develop the skills and competence to plan, develop, assess and manage the advertising element within an overall marketing campaign.

Image Processing

Be able to visualise and plan all the stages involved in the production and manipulation of digital images. Students will learn the key techniques of image processing and how to use a range of computer hardware and software, configured for image processing purposes.

Media Analysis

In this module students will be equipped with the knowledge, skill and competence to identify successful media practices using the theoretical framework that underpins practical media work.

Digital Photography

The purpose of this module is to develop the skills required to reproduce professional standard images. The student will acquire a comprehensive introduction to the theory and practice of digital photographic production. They will also develop practical, critical and creative skills in the production of digital photographic images.

 Work Experience

Students will develop career planning skills such as,

  • Preparation of curriculum vitae and letter of application
  • Assessment of career goals/ and techniques for achieving these goals
  • Interview preparation and simulation
  • Research of and participation in suitable work experience

Careers and Progression

Successful completion of the course will enable students to seek work or access progression routes in the following areas in third-level colleges:

  • UX/UI Designer
  • 3D & Game Designer
  • Digital Marketing
  • Graphic Designer
  • Web Developer
  • Animator

Graduates may gain entry to third level institutes and colleges through the QQI Higher Education Links Scheme.

The following are the most relevant courses:

ATU – Sligo


TUS – Athlone

SETU – Carlow

ATU – Galway



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