Tourism & Event Planning (General Studies)
Course Description
The Tourism & Event Planning (General Studies) program is an engaging and versatile course that equips students with the knowledge, skills, and practical experience to excel in the tourism and events industries.
Modules
- 5N3113 Research and Study Skills
- 5N0690 Communications
- 5N1356 Work Experience
- 5N1611 The Internet
- 5N1364 Digital Marketing
- 5N1364 Word Processing
- 5N0636 Tourism Information & Admin
- 5N1374 Event Production
Combining essential business and administrative skills with specialised training in event production and tourism, this course provides a comprehensive foundation for those looking to enter these dynamic sectors.
Award
Successful completion of this course will result in a QQI Level 5 Certificate in General Studies 5M3114
Course Duration
This is a one year, full time course running from September to May.
Entry Requirements
A Leaving Certificate or equivalent is required, although exceptions are given to mature students who are over 23 years of age. Acceptance to the course is also based on an interview which takes place a few weeks after applications have been submitted.
Course Content
- Research and Study Skills
Build a strong academic foundation with effective research techniques and study strategies. This module enhances critical thinking, time management, and organizational skills to support success throughout the course and beyond.
- Communications
Develop excellent verbal and written communication skills for professional settings. This module emphasizes interpersonal communication, customer relations, and the ability to present information clearly and persuasively.
- Work Experience
Gain valuable real-world experience through industry placement. This practical component enables students to apply their learning in a professional setting, build industry connections, and enhance their employability. (All students will complete 60 hours in a work experience placement as part of their studies on this course).
- The Internet
Explore the internet’s role in modern business operations, particularly in tourism and events and gain an understanding of web development basics. Learn how to leverage online platforms for research, communication, and promotional activities.
- Digital Marketing
Understand the fundamentals of digital marketing and its application to the tourism and event planning industries. Topics include social media marketing, search engine optimization (SEO), and online campaign management.
- Word Processing
Master word processing software and document creation skills. This module ensures students can produce professional-quality reports, itineraries, and event materials.
- Tourism Information & Administration
Study the essentials of the tourism industry, including customer service, destination knowledge, and administrative tasks. This module equips students to handle inquiries, plan itineraries, and support tourism operations effectively.
- Event Production
Learn the principles and practicalities of planning and executing events. From conceptualization to logistics and post-event evaluation, this module provides a hands-on approach to organising successful events.
Career Opportunities
Graduates of the Tourism & Event Planning (General Studies) course are well-prepared for a variety of roles, including:
- Event Coordinator
- Tourism Officer
- Travel Consultant
- Conference Planner
- Marketing Assistant (Tourism/Event Focus)
- Administrative Support in Tourism and Events
Pathways to Further/Higher Education:
Level 6 Courses
Level 7 Courses
- Bachelor of Business in International Tourism with Event Management – Atlantic Technological University (ATU), Sligo Campus Atlantic Technological University
- Business Studies with Event Management – Technological University of the Shannon (TUS), Limerick Campus TUS
Level 8 Courses:
- Bachelor of Business (Honours) in Tourism with Event Management – Atlantic Technological University (ATU), Sligo Campus. Atlantic Technological University
- Bachelor of Science (Honours) in Tourism and Event Management – South East Technological University (SETU) SETU